Privacy Policy
Pax Populus Pty Ltd trading as Ready4Crisis (Ready), ATF The Offor Sharp Family Trust is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at https://www.oaic.gov.au/.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect includes:
Names, addresses, email addresses, phone and facsimile numbers
IP addresses and device identifiers
Website usage data and browsing behavior
Email engagement data (open rates, click rates, time stamps)
Business information and job titles
Communication preferences and interaction history
We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us or using the unsubscribe links in our communications.
Email Tracking and Marketing Technology
We use tracking technology in our email communications to help us understand engagement and improve our services. This includes:
Email Tracking Pixels
What they do: Small, invisible images embedded in emails that track when emails are opened, forwarded, or deleted
Information collected: Email open rates, time of opening, device type, location data (if available), and engagement patterns
Purpose: To measure campaign effectiveness, understand client interests, and personalize future communications
Third-Party Marketing Platforms
We use the following third-party services that may collect and process your Personal Information:
Apollo.io: For email sequences, contact management, and sales automation
Website analytics tools: To understand website usage and improve user experience
Email service providers: For sending and tracking email communications
Your choices regarding tracking
You can disable image loading in your email client to prevent tracking pixels from functioning
You can opt out of email tracking by contacting us at privacy@ready4crisis.com
You can unsubscribe from all email communications using the links provided in our emails
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
We do not typically collect sensitive information in the course of our business. If we do collect sensitive information, it will only be used:
For the primary purpose for which it was obtained
For a secondary purpose that is directly related to the primary purpose
With your express consent; or
Where required or authorised by law.
Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties, including:
Business partners and referral sources
Publicly available business directories and databases
Marketing automation platforms and CRM systems
Website analytics and tracking services
In such cases we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in the following circumstances:
To third-party service providers who assist us in providing our services (such as Apollo.io, email service providers, and analytics platforms)
To business partners where you have requested information about joint services
Where you consent to the use or disclosure
Where required or authorised by law
To overseas recipients including cloud service providers located in the United States and other countries where our service providers operate.
Overseas Disclosure
Some of our third-party service providers may store or process your Personal Information overseas, including in the United States. When we disclose Personal Information to overseas recipients, we take reasonable steps to ensure they handle your information in accordance with Australian privacy laws or substantially similar protections.
Security of Personal Information
Your Personal Information is stored securely using industry-standard security measures that reasonably protect it from misuse, loss, unauthorized access, modification, or disclosure. This includes:
Encrypted data transmission and storage
Access controls and authentication requirements
Regular security assessments and updates
Staff training on privacy and security requirements.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most Personal Information may be stored in client files which will be kept by us for a minimum of 7 years as required by law.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing at privacy@ready4crisis.com.
Ready will not charge any fee for your access request but may charge a reasonable administrative fee for providing copies of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Your Rights and Choices
You have the following rights regarding your Personal Information:
Access: Request access to Personal Information we hold about you
Correction: Request correction of inaccurate or incomplete information
Opt-out: Unsubscribe from marketing communications at any time
Tracking preferences: Opt out of email tracking technology
Complaints: Lodge a complaint about our handling of your Personal Information
Policy Updates
This Policy may change from time to time to reflect changes in our practices or legal requirements. The current version is available on our website at ready4crisis.com/privacy. We will notify you of any material changes via email or website notice.
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy, please contact us at:
Email: privacy@ready4crisis.com
If you are not satisfied with our response to your privacy complaint, you may lodge a complaint with the Office of the Australian Information Commissioner:
Website: https://www.oaic.gov.au/
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
Contact Information
Attention: Timothy Offor, Privacy Officer
Pax Populus Pty Ltd trading as Ready4Crisis, ATF The Offor Sharp Family Trust
ABN: 40 556 926 942
Email: privacy@ready4crisis.com
Website: https://ready4crisis.com
This privacy policy was last updated on 10 July, 2025 and is effective immediately.